Grow your business with video

Whether you’re a business owner, marketer or video enthusiast, you probably know the importance of video in promoting your product or service. So why haven’t you used it? Video can be intimidating if you have little experience with it, and outsourcing isn’t always an option. Fear not, we are here to help!

How to create a business video in five easy steps:

1) Determine your goal

Like any task, you must first determine what you want to achieve. Ask yourself: What do I want my business to gain from this video?

Sales Brand awareness Enhanced customer/client experience Audience trust

Whatever your goal, it will help drive the entire video-making process. Make sure you decide on a specific goal before going any further.

2) Do your research

You know what you want to achieve, now the next step is to determine who you want to reach. Chances are you already know your target audience like the back of your hand. But do you know what makes them tick?

If you want to create a video that your audience will actually watch, you need to know what they are watching now. Find out:

What kind of content they share online Where they spend the most time online What content they have responded to in the past

Get out there and spend some time in your audience’s world. Find them on Twitter or YouTube and listen to the discussion. This will help you understand what they want to see from you.

3) Choose your video type

Business videos come in all shapes and sizes. You must choose the right video based on your goal; see why the first step is so important? Some options include:

Testimonials Product demos Instructional videos Case studies Webinars Commercials Business overviews FAQs Interviews Video tours

As you can see, you have a few options. If you want to increase sales, you can create a product demo video that will make your audience want to try it out. You could also create video testimonials, allowing viewers to see the benefit of your product or service.

Video can also help you enhance customer experience. You don’t let go of a customer once they have the product in-hand, you want to maintain a good relationship with them. Instructional videos allow customers to get the most out of their product. FAQ videos help resolve questions or issues they may encounter. Both examples show your customers that you are there to help them, allowing you to build and maintain this relationship.

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4) Make it interesting

Sounds simple, right? Ok, maybe not. Your video must be compelling enough for people to watch and share it. This all starts with the right voice. Make sure your spokesperson represents your company well, and knows how to speak to the audience. If the audience can relate to this person, they will pay attention.

Editing is crucial here. Don’t just film one shot of someone talking for five minutes. Cutting to different visuals, adding music and effects and changing angles are just some of the ways you can make this video more fun to watch. If you are new to video editing, pick up a copy of VideoStudio. It’s easy to use and cost-effective for small businesses.

Finally, if you want to hang onto your audience, keep

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