When it comes to launching a marketing strategy, your impulse might be to choose one or two marketing channels and to concentrate on them.
Unfortunately, this is not the case, when you should go with your impulse.
Customer needs are constantly growing, and with the rapid development of technology, they start using more and more channels to find, research, and buy the product they’re interested in.
Thus, choosing a single channel for your marketing strategy may cost you potential clients. They will have no idea where to find you!
By choosing a multichannel approach, you will increase your online presence, helping potential customers see your product online more.
More Statistics-Based Benefits
multichannel marketing is important for creating a cohesive customer journey across all channels, with 86% of senior-level marketers supporting this statement; to connect with a single preferred retailer, 73% of consumers use multiple engagement channels; in regards to contacting the brands, 64% of Internet users expect to receive real-time assistance despite the customer support channel they use.
Nevertheless, only 5% of marketers currently engage all the necessary tools for multichannel marketing. However, you may be surprised that all the necessary tools are already at your hand when it comes to hitting multiple channels for your marketing strategy.
So, without further ado, let’s dive into the multichannel world and discover some ways how you can apply its benefits to your marketing strategy.
1. Social Media Omnipresence
Social media already offers you at least four or five different channels for your multichannel marketing strategy. Depending on your business and your target audience, you might choose the platforms, which offer the format of the content which is right for you.
Your brand can really benefit from social media. Every social media platform offers diversity, and in this diversity, you can find your target audience. Social media marketing should be involved in your multichannel marketing strategy. However, there are some mistakes to avoid:
91% of companies in the U.S. use multiple social media platforms for marketing purposes. But even though multichannel marketing presupposes using several channels, trying to target all social media platforms just for the sake of reaching more people, can actually turn your marketing strategy the other way around. Why? Your content will start to suffer. Remember that your target audience is always interested in high-quality engaging content that brings quality, not a mediocre omnipresence on all platforms. Choose social media platforms according to the demographics of your target audience. For instance, you’ll find that women are dominating Instagram, while men are more active on Twitter. Gender, age, and other indexes will help you determine which platform to use. Social media omnipresence presupposes producing diverse content. Although recycling content is an effective marketing strategy, it is a fact that Internet users get bored very quickly, so you can’t go with recycled content all the time. Study what each social media platform can do for you in terms of content to see, how you can diversify it.
Social media can also help you develop a multichannel customer support strategy. Consider this: 67% of consumers report that they usually engage with a brand’s customer support service through social media. Thus, introducing a seamless customer support experience through social media, including chatbots and automated replies will not only help youContinue reading