Site visitor data is extremely useful information. It allows you to know your target audience better and personalize your marketing activities. However, you should be careful with obtaining data.
On the one hand, there are opportunities and goals that can be achieved through a better understanding of the audience. On the other hand, there is a global law governing the collection, processing, and storage of data: GDPR. And in this matter, business needs to find a golden mean — and we will tell you how to do it.
What is GDPR?
GDPR (General Data Protection Regulation) is a data privacy law created in the EU. This is a global piece of legislation. It regulates the collection, processing, and protection of personal data of users by enterprises.
The law is valid since May 2018. It is mandatory to comply. It aims at strengthening the right to privacy and gives users control over the receipt, use, and transmission of their personal information.
The GDPR applies to companies of all sizes. In this case, whether you are an international corporation or a small business does not matter. If the company uses the data of European citizens, it is obliged to comply with the regulations and requirements of the GDPR.
Therefore, every business carrying out activities related to data processing should know what EU GDPR is.
6 steps to help you comply with GDPR Create an implementation plan
Bringing your data use policy in line with GDPR should start with examining the regulations. The regulations provide clear guidelines for businesses. Here, everything is thought out to the details. Therefore, before you make edits to the pages or current documents available to users, compare them with the requirements of the GDPR.
It is recommended to assess the risks. The task is to identify areas that are already GDPR-compliant, as well as to predict the possible consequences of existing weaknesses. A Data Protection Impact Assessment (DPIA) is appropriate.
Make a processing register
GDPR obliges companies to keep records of all data processing operations. This applies to the controller (the organization responsible for the legality of the grounds for processing) and its representatives. Therefore, you need to understand what data is collected and why. The easiest way to do this is to create a map and describe the information you receive.
It is also important to audit the service and data providers:
What data do they collect How processing and transmission takes place; Which supplier is using the data.
This will ensure that the source of information about processing activities is up to date and centralized. Combined with a map, this step provides an understanding of the communication process inside and outside the organization.
Make sure the form is accessible and understandable to everyone. Looking atContinue reading