Often we place a lot of weight on small businesses to properly market themselves. Yet, you can market your business as much as you’d like and still never see the growth you want. The painstaking truth may be that customers who want to interact with you online through their mobile devices are frustrated with the experience.
Your website text and photos are too large or entirely too small. Videos don’t play properly. Graphics are all over the place. This poor mobile experience can actually stunt your business’s growth. But with a few tips and adjustments, you can deliver a better mobile experience for your customers and begin crushing your growth goals.
Take Note of Mobilegeddon
In 2015, Google rolled out its mobile-friendly update. It was unofficially named mobilegeddon — because honestly, mobilepocalypse simply didn’t capture its full impact. The release allowed those searching to more easily find high-quality and relevant results that were mobile-friendly.
Google’s standard of mobile-friendly:
Text is readable without tapping or zooming Tap targets are spaced appropriately Page avoids unplayable content Page avoids horizontal scrolling
The update, which had an impact on search results in all languages globally, determines search rankings on mobile. That means if your website is great on desktop, your business very well could be in the top spot; however, if it couldn’t translate to a pristine mobile experience, you’re not going to land in the map pack.
What a way to miss a world of opportunity to reach those who depend on their smartphones and tablets.
Use a Human-first Approach
81% of America owns a smartphone. You must consider the effect our phones have had on our society. The impact of the mobile experience goes beyond making phone calls and shooting over texts. It’s transforming the way we shop for food, clothes, services and more.
There are consistently new channels and technology emerging, and while it may be tempting to hop on board, consider your customers first.
Businesses think in touchpoints, but their customers think in value. You may want to know how many times they went to your lipstick page and selected to zoom in on the new Rudy Swoon shade your beauty site, but the customer wants to know when that lipstick of her dreams will be back in stock or what it would look like against her skin tone now that she can’t go into the store to try it on.
You want to deliver something amazing like a zoom feature on your product, and that’s fantastic, but it would be better to add more photos simply displaying multiple skin tones. Consider the need of the customer. Deliver the tools to help her make a decision, make the interaction frictionless and make it make sense.
Consider Best Practices
You’re ready to take this information, adopt these practices and run with it. We can feel the excitement. As you check these off of your to-do list, remember that getting your mobile experience where it needs to be may be tough, but it’s beyond worth it.
Prioritize your content
When it comes to your site, keep in mind that devices vary and each one is valuable. Your desktop view, completeContinue reading