4 Ways MSPs Can Fine Tune Their Cybersecurity Go-To-Market Strategy

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Today’s work-from-home environment has created an abundance of opportunities for offering new cybersecurity services in addition to your existing business. With cyberattacks increasing in frequency and sophistication, business owners and managers need protection now more than ever.

MSPs are ideally positioned to deliver the solutions businesses need in order to adapt to the current environment. In this post, we’ll briefly summarize four ways to fine-tune your cybersecurity GTM strategy for capitalizing on the shifting demands of today’s market.

A cybersecurity GTM strategy is not a one-size-fits-all proposition. Each customer has unique needs. Some operate with higher levels of remote workers than others. Some may have more sensitive data than others. And some will have lower tolerances to the financial impact of a data breach than others. So, understand the current state of your customer’s ability to adequately protect against, prevent, detect and respond to modern cyberthreats, and then focus on what aspects of cybersecurity are important to them.

Today’s businesses need a cybersecurity strategy that defends against the methods and vectors of attack employed by today’s cybercriminals. This includes highly deceptive and effective tactics like Ransomware, phishing and business email compromise (BEC). These methods require a layered approach, where each layer addresses a different vulnerability within the larger network topology:

Perimeter – This is the logical edge of your customer’s network where potentially malicious data may enter or exit. Endpoints (wherever they reside), network connectivity points, as well as email and web traffic all represent areas that may need to be secured.User – The employee plays a role when they interact with potentially malicious content. They can either be an unwitting victim or actually play a role in stopping attacks. This makes it necessary to address the user as part of your GTM strategy.Endpoint – Consider the entire range of networked devices, including corporate and personal devices, laptops, tablets and mobile phones. Every endpoint needs to be protected. Identity – Ensuring the person using a credential is the credential owner is another way to keep customers secure.  Privilege – Limiting elevated access to corporate resources helps reduce the threat surface.Applications – These are used to access information and valuable data. So, monitoring their use by those with more sensitive access is critical. Data – inevitably, it’s the data that is the target. Monitoring who accesses what provides additional visibility into whether an environment is secure.

For each layer, there’s a specific tactic or vector that can form the basis of an attack, as well as specific solutions that address vulnerabilities at that layer.

Pricing can make or break a managed service. Too high and the customer is turned off. Too low and there’s not enough perceived value. Pricing is the Goldilocks of the MSP world. It needs to be just right.

Unlike most of your other services, cybersecurity is a constantly moving target, which can make pricing a challenge. After all, a predictable service offering equates to a profitable one. The unpredictability of trying to keep your customers secure can therefore impact profitability. So, it’s imperative that you get pricing correct. Your pricing model needs to address a few things:

It needs to be easy to understand – Like your other services, pricing should be straightforward.It should demonstrate value – The customer

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