We’re excited to share this webinar with all of you! Nimble CEO Jon Ferrara is joined by social media writing expert and CEO of Lately Kate Bradley Chernis.
Most of us would prefer someone else to do our writing for us. However, we all need to be skilled writers to effectively communicate with our customers and prospects, especially in this digital age.
In this webinar, Kate will break down her top ten writing tips and how Lately can help you save time with content distribution.
Kate is a former marketing agency owner and created the idea for Lately out of spreadsheets for then-clients Walmart, where she earned them a 130% ROI, year-over-year for three years.
Why People Hate Writing
Kate was hired by Walmart to work on long-form writing on a project. This project involved tens of thousands of companies of all different sizes, markets, skill levels, and budgets. However, Kate noticed a commonality in all these companies: they all hated writing.
Kate explained that “companies spend more than $3.1 billion each year on remedial writing training for employees.”
Writing is challenging because the English language grammar rules are exceedingly unclear and with a lot of exceptions. Plus, technology has morphed the way we communicate and write, and the writing rules of technology evolve in practice. Even though emojis, videos, and photos are a great way to communicate, writing is still the foundation and defines us as human beings.
It’s essential to think about the base level of what gravitates people to want them to buy your stuff, complete the task you assign them, and get them to understand what you’re telling them to do when writing. However, it’s not instinctual for most people. Even Jon admits that he struggles with writing, as well.
Kate’s Top Ten Writing Tips
Kate and her staff created these ten writing tips from the most common questions customers asked over the years. These writing rules can achieve great results for your engagement and response.
As you learn the rules, you’ll discover that they all intertwine with each other.
1. Remove “Check Out” from Your Marketing Materials
Kate’s BIGGEST no-no is the phrase “check out” as a call-to-action because “check out” gives you zero information about what’s behind the link. When’s the last time you “checked out” anything on command? Never.
Call-to-actions should allude to what’s to come and make the reader feel compelled to move forward towards the next step. Instead of “check out,” grab an active verb that better defines the call to action you intend. Kate explains that it can be as simple as “learn more” or “get ready to have your mind BLOWN.” Don’t be afraid to use capital letters to emphasize the feeling you want the reader to get.
“There are so many beautiful verbs to choose from. Us them! It’ll set you apart.”
– Kate Bradley Chernis
2. Use Contractions
It’s essential to use contractions for your writing to seem more human and natural. People don’t talk in non-contractual phrases. Contractions involve less text and characters that can make your business appear more conversational, personable, accessible, and trustworthy. It makes you seem human behind the screen; like someone who can have a conversation versus someone who sent a one-off message.
3. Turn EverythingContinue reading