How to automatically post to Twitter without leaving your base

Here’s how to use Airtable Automations to create a social media content calendar that will automatically tweet for you.

Having a single source of truth for your social media posting is crucial, especially if you’re trying to coordinate your posts across multiple platforms. One way to make this easier is to connect your social media content calendar directly to your social media accounts, so that you can automatically post when the time is right.

Here’s how you can use Airtable Automations to automatically tweet for you. If you’d like to automate your social media content calendar, you can either make a copy of the base below—which already has the automation built into it for you—or you can follow these step-by-step instructions to add this automation to an existing social media content calendar.

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Click the “Copy base” button in the embedded base to add this example automation to one of your workspaces.


In order to build this automation, you’ll need a couple of ingredients. First, you’ll need an Airtable account and a Twitter account. You’ll also need to have an Airtable base in which you’re organizing the posts that you’d like to tweet out. A social media calendar base or other type of content calendar base is likely a good fit.

Required tables and fields

In your Airtable base, you should have a table (called “Tweets,” or something similar) which includes the posts that you’re going to tweet out.

In this table, you’ll need the following:

A long text field, which will contain the text of each tweet you’d like to post. Call this field “Copy,” or something similar. A single select field, which will contain select options designating the status of each tweet. Call this field “Status,” or something similar. This status field should include at least these three options: “Approved” (To designate tweets that are ready to be posted when the time is right) “Ready to Publish” (To mark tweets that you would like to post, when you would like to post them) “Posted” (To designate tweets that have already been posted)

If you’d like, your table can also include the following optional fields:

An attachment field, which will contain image files to be posted to Twitter alongside the text of your tweets. Call this field “Asset,” or something similar. A formula field, which will check the character count of the text in the “Copy” field, and indicate if the text in the “Copy” field exceeds 280 characters. For example, the formula IF(LEN(Copy)>280,”🚨”,”🆗”) returns a siren emoji if the text in the “Copy” field is greater than 280 characters, and an OK symbol if the text in the “Copy” field does not exceed 280 characters. Instructions

Now that you’ve set up the required table, fields, and view, you’re ready to make your automation.

Step 1: choose your base and create a new automation.

Open the base that you prepared following the Setup section above, then click the Automations button in the top right of your base. This will open the Automations side panel.

Once the side panel is open, click the blue “Create an automation” button.

If your base already has some automations, you can

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