Imagine that you are running a business. In order to make it a success, the most important thing is to catch the attention of customers! That’s right. The more engagement you get, the more your business will grow. Similar to that, in the digital world as a website owner, a good SEO technique helps you to increase the visibility of your website in the search results and will bring more traffic to your website.
Optimizing your local SEO means managing the website traffic and strategizing the way to attract more audience. The strategy helps to identify trends and opportunities that will help you in the growth of your business. To come up with an effective SEO strategy, examining the changes in the market as per the customer needs, and putting your efforts towards more engaging and unique solutions is essential.
Local SEO is the process of optimizing your online presence to engage with a larger audience in order to increase traffic from relevant local searches. Google has an estimated 87% market share (in the US, at least) using Google to search for local businesses. It is the best way to market your local business online to promote your products and services to local customers.
1. Create a Webpage For Every Product, Service, & Location
You should provide your customers with quality content on each of your pages of the website. It should highlight the features of every product and service that is being provided. The foremost important thing is to have a clear idea of what you offer. You can use common names for your products and services because it will become easier for a visitor to gather information about your business.
Your descriptions are an essential part of your product/service page. It should be brief and concise and should provide the information efficiently. Organize your products and services in a representative manner. If you also have multiple locations, create a page for each location.
2. Use Schema
Local business schema helps you get identified easily by search engines. It is a type of structured data markup code. The use of local business assists you to optimize your website for local SEO and helps you discover your website faster on google.
Moreover, it helps Google better understand better who you are, what you do, where you are, and how relevant you could be for the people who will be searching for your products and services locally. It focuses mainly on the details of each product or service. Product schema is used to present product information in a more structured way in SERP. Service schema helps search engines understand what kind of services your business is focused on a high basis.
3. Proper Homepage Optimization
Your homepage creates a first impression. It is an essential page that often gets the most attention, and it highlights the purpose of a website that helps to understand what the website offers. State the information in such a manner that it becomes easy to understand these elements easily. Find those words/phrases that your audience is searching for to find your product or services.
Some points that are important to note:
The homepage should primarily focus on addressing its target audience in the easiest and most engaging way. Catch the attention of customers byContinue reading