There’s something fundamentally powerful about an email that no other medium can match.
For one, you have your subscriber’s undivided attention inside their inbox. No ads, funny memes, or competing products to worry about.
Email also offers a quiet cadence and consistency in messaging. Subscribers know what to expect and when.
These reasons are perhaps why email’s popularity goes on to climb despite the competing options cropping up around it.
But, cold emailing is easier said than done. Remember, your subscribers are getting dozens of emails every single day. Some of them are actually well-thought-out.
So, here are eight expert tips to help you land your cold emails in style.
#1 Create Follow-Up Sequences
For the most part, marketing is concerned with hitting as many prospects as possible. A lot of $$ is spent driving those leads to a database.
But, that’s by no means the whole picture. Did you know that the average cold email response rate is 22%? And, that’s if you do your part properly. Cold emailing is easily the hardest form of email marketing there is.
There’s a caveat in that piece of statistical trivia, though. It’s only for one-time sends. In fact, it takes 3-4 follow-ups to get a response from a prospect.
First off, you will want to discover how well you have historically performed. Ideally, the data in your email marketing software should suffice. Programs like Mailchimp have very robust reporting features.
But, you can also use a workflow analysis software for deeper insights. Unlike email suites, these tools can help you discover bottlenecks in your company’s processes, and request company resources, too.
Now, go through the emails that got a response. Are there any commonalities between them? Did you ask specific questions? Did you use a template? If so then, it will make the perfect foundation for your follow-ups.
Your follow-ups need to be short and succinct. If you made a specific point to your recipient, then repeat it. Again, don’t overdo it. If a recipient doesn’t respond after four follow-ups, then it’s safe to say they are not interested.
Here are 16 follow up templates to get some ideas from:
#2 Test Different Send Times
The perfect newsletter send time is a hotly debated topic in marketing circles. And, it doesn’t have a good answer yet for a simple reason — there is no perfect send time. It all depends on your market niche and consumer behavior.
Truth is that your subscribers have their own preferences.
Some will check their mail as soon as they get it. Others may wait till their lunch break and clear their inbox in one sweep. Finally, there are those who wait until they are back from work.
The only thing you can do is find the best average time when you’re likely to get the most open rates and stick with it.
Even so, there is some evidence you can work off. For example, a study of 4 billion messages by Optinmonster found no difference in open rates during the weekdays.
The study does show that it’s best to avoid the weekends though.
According to Brian Greenberg of True Blue, “Sending emails at the right time heavily depends on your niche and customer base. I recommend utilizing anContinue reading