Why you need polls and questions on your social channels

Do you like polls? Or do you really like polls?

We, for one, love polls! Social media is a two-way street and nothing brings about interaction like polls, questions, and calls for feedback.

These interactive content types are one of the most powerful tools marketers can incorporate into their social media campaigns. Polls and questions easily grab attention and cause users to pause, think, and react.

To help you understand how polls and questions can benefit your video marketing, let’s take a look at the why and how of using this versatile content type.

1. Polls increase engagement

Polls and questions are great for engagement. They demand minimal effort from your audience which makes the chance of a reaction higher. It barely takes a second to answer a poll with a single click. This makes polls both attractive and effective.

EGO, a shoe brand, knows how to capture attention by engaging people with what’s trending amongst their audience. Look how EGO engages on Instagram stories by asking whether their audience prefers season one or two of Money Heist.

2. Polls help generate leads

Polls open gates to lead generation without making audiences wary. The engaging experience of a social poll creates value for both you and your audience. And, when you provide value, people become more comfortable sharing information with you. In fact, attaching a lead form to send results or special offers can make an interaction feel even more natural.

Heart Handmade created a “Would you rather have” poll to understand the preferences of its audience. Have a look at how strategically it places the led gen form in the beginning. By being upfront, the brand can be sure that those completing the form are genuinely interested and relevant leads.

3. Instant social proof

Now, while we might not always realize or admit it, we look for acceptance from others. This is called “social proof”.

Polls and questions are not just about asking for information. They are a tool that can influence opinions, behavior, and decisions. One study found that 49% of consumers rely on influencer recommendations on social media to make informed purchase decisions.

Experts tell us that we get a kick of Oxytocin, the “happy hormone”, when we feel included or part of the crowd. This, combined with the influencing power of polls, can help create brand fans.

Walmart hosted a poll asking how many people like chocolate or gummies with their popcorn. Now, isn’t that a delicious poll?

4. Free product feedback & market research

Companies pay a lot of money these days for product feedback. They also use social listening tools to research their brand perception and demand.

We say, why not directly ask your customers? For free!

Use your social media platforms to connect to your customers (and lookalike audiences) to get pure, honest feedback. Most will gladly give it for free.

Direct insights from your audience can be a brilliant opportunity to identify issues and improve your product offering or campaigns.

Colourpop Cosmetics wanted to launch a new range of beauty products. It polled the opinion of actual users and aspirants to understand their needs.

5. Brand positioning & awareness

Which brand wouldn’t want happy customers to spread kind words about its community and product?

Polls have a unique way of making customers

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