Find out why a Medium blog can be a great jumping-off point for your content.
Content is a great way to connect with your audience, build brand recognition and drive sales for your business. But the question is—where should you publish that content? And should you consider a Medium blog for business?
You could publish it on your website. But unless you already have an established content strategy (and a lot of traffic), it might not be the most effective method for getting your content out into the world and in front of potential customers.
That’s where Medium comes in. Let’s take a look at seven reasons why a Medium blog for business can be a great jumping off point for your content. And a great way to drive serious results for your business:
The first (and arguably most convincing) reason you should consider a Medium blog for business? The sheer size of the Medium audience.
By publishing your content on Medium, you’re exposing yourself to a huge potential audience. As of 2019, Medium was approaching a whopping 100 million readers per month. That kind of audience would be virtually impossible to drive to an independent content source, like a corporate blog. This is why so many businesses are building their content strategies around Medium (as opposed to blogging on their own websites).
Another way to measure Medium’s potential is by Alexa rating. Alexa ranks websites based on traffic and popularity. An Alexa rank of number one—which is currently held by Google—is the most popular, highly trafficked site on the web.
Medium currently has an Alexa rank of 91—which means that of the nearly two billion websites on the internet, Medium is in the top 100 in terms of traffic, views and popularity. That’s a lot of visitors. Not to mention a lot of potential readers for your content.
2. Medium Does the Work for You with Built-in SEO That Makes Your Content More Findable
If you want people to read your content, they have to be able to find it. And, in large part, their ability to find your content (and, in turn, your business) boils down to your search engine rankings.
Let’s say someone searches the term “how to design a website” on Google. The content that ranks on the first page for that term is going to get way more traffic than content that’s buried on page three or five. So when you rank better on the search engine results pages (SERPs), it’s easier for people to find your content. As a result, it’s easier for you to leverage your content to connect with potential customers.
But ranking in the SERPs isn’t easy. Not only do you need a strategy to optimize your content for search engines (known as search engine optimization—or SEO for short). But your website also needs a certain amount of authority. If your brand and/or website are fairly new, it’s going to be extremely difficult (if not impossible) to rank in Google searches.
Publishing your content on Medium solves that problem. Medium is a large, reputable website with solid SEO and a high level of authority. In fact, Medium’s domain authority, a score used to measure a website’s ability to rank inContinue reading