These studies reflect the effectiveness of business newsletters for engaging your audience, retaining readers, and converting prospects.
However, we at Process Street know that writing a business newsletter can be challenging.
That is why we have put together this article detailing how to write a business newsletter. You will learn the underlying principles behind newsletter writing, along with top tips and tricks for how to create compelling content consistently. And if that isn’t enough, we give you 30 top – free – template resources to speed up the process, helping you save time on tedious, repetitive tasks.
Check out our Creating a Newsletter checklist given below for a quick taster regarding what our templates have to offer.
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With that said, let’s get started.
A newsletter reports news and activities related to an organization or business in a general sense. This report is sent to members, customers, or employees in an electronic or printed form.
What’s the point of a business newsletter?
The point will be different per organization, but in general, newsletters need to provide value to your readership.
If you start with an underlying intent to provide value, you’re one step closer to writing good newsletters.
Ask yourself: Who is going to read the newsletter, and how can I deliver value to their inbox?
If you’re targeting customers, you might want to communicate how your new features can help them. If you’re targeting prospects, it might make more sense to offer less product-focused content, and point them to interesting or useful resources.
Depending on your target audience, your tone, as well as the content type, will differ.
When I review clients’ newsletters, more than 75% of the time they are inundated with hard-sale messages. After several mailings, their target audience learns to tune the newsletter out and toss it in the trash. This is a costly mistake that can be avoided with some simple foresight and consideration.
Do you need a newsletter?
Newsletters serve a purpose in your marketing communications collateral mix. We are talking beyond direct sales here, with the newsletter acting as a positioning piece.
That is, a business newsletter will help position your business as expert content and advice, providing a trusted information source for your target audience, customer, client, or whomever it reaches.
If you deliver consistent quality in your newsletters (see newsletter ideas below ⬇), you will eventually build an audience who respect you as an expert, looking to you as aContinue reading