Having millions of daily users, Instagram has turned out to be one of the most popular social media networks all over the globe. Right now, most of the big brands and eCommerce monsters have an account on Instagram, advertising their products, and promoting their business. But what if you are running a small business? How can you promote your small business on Instagram?
Well, this is a question that we are going to answer in this article. In the following paragraphs, I go through 8 simple tips that help you promote your small business on Instagram and boost the number of followers and customers. So, stay tuned and amplify your Instagram marketing strategies.
#1 Follow the Best Instagram SEO Hacks
One of the smartest tips that will help you to promote your small business on Instagram is to employ the best SEO hacks on Instagram. This way, your Instagram account will be easily detected by Instagram and Google search engines.
Undoubtedly, the more detectable your Instagram account, the more followers you will get for your small business. So, trying the SEO hacks mentioned in the following infographic, without using any Instagram followers apps, you can increase your followers and clients.
#2 Try Instagram Shoppable Posts
Fortunately, Instagram lets users sell products using the official Instagram account. This helps you promote your small business on Instagram because Instagrammers can purchase the products and services they need directly from Instagram and without having to visit any websites. So, by trying Instagram shoppable posts, your followers can easily become your customer.
Here’s an example of shoppable posts on Instagram:
As you see, using this amazing feature, your followers will be able to know the exact price of your products. And by tapping on the price tag, they’ll be redirected to the purchase page. So, this eases the process of purchasing from your business account on Instagram and helps you promote your small business perfectly.
To know how to post Instagram shoppable posts, you just have to follow these steps:
Go to your Instagram profile and tap on the three lines icon on the top right corner of the screen. Then, tap settings and choose the business option. Now, tap shopping. Note that this feature is only available for business accounts. So, make sure to turn your account into a business one before taking these steps. Finally, tap on continue, choose the catalog you want to connect to, and tap on done.
Following the mentioned steps, you can share shoppable posts after a few days.
#3 Share User-Generated Content
A great way to promote your small business on Instagram is to share user-generated content. This tip works like the word of mouth marketing strategy. By sharing a picture that one of your customers has taken of your products, your followers get more willing to trust your business. This is because they can see your products from another customer viewpoint.
Here’s an example of UGC posts on Instagram:
Moreover, to better promote your small business by using UGC, you can ask the person who shared the photo to write about your product and talk about its merits and demerits. This way, not only people can have a better perspective of your services, but also you can try to improveContinue reading