9 Essential SaaS Tools to Ace Lead Generation Like a Pro

There are a lot of factors to consider when making a lead generation strategy. You have to choose the most viable channels, type of content, and come up with engaging CTAs. You also have to decide whether you will use forms, social media, or lead generation quizzes.

But that only covers one side of the strategy. You also need to choose proper tools to streamline your lead generation efforts and keep leads moving through the funnel.

When it comes to the tools, there are a lot of options. However, not all of them are the same. Some are better than others. Below you will find 9 SaaS tools you can use to deploy excellent lead generation tactics.

ProProfs Lead Quiz Maker

ProProfs Lead Quiz Maker is a cloud-based tool built to help you create lead generation quizzes hassle-free. You can use it alongside your existing lead forms. They can be easily integrated with Quiz Maker and made better. 

ProProfs Lead Quiz Maker offers you two ways to deploy quizzes. You can build one from scratch or use ProProfs quiz templates to deliver professionally designed quizzes to your target customers. You can personalize the quizzes and results the way you see fit. 

Thanks to powerful analytics and reports, you can learn about your audience and deliver even better lead generation strategies. Finally, the Online Quiz Maker can be integrated with the most popular marketing tools to automate your efforts. 


Capturing feedback once your prospect or lead wants to end the experience with your brand can provide valuable insights. A perfect tool for the job is Qualaroo. It is a SaaS developed to help you effortlessly survey website visitors or app users. Qualaroo features an intuitive user interface and several settings. You can set behavioral triggers to launch surveys, thus perfectly timing the right question.

The tool comes with pre-built survey templates you can use out-of-the-box. You can use it to capture user insights and use the information to fuel your future lead generation tactics. It also offers site and app analytics telling you who your visitors/users are, their visit and interaction history, how much they pay, and more.


Creating marketing e-books as a part of the growth marketing strategy has become the norm nowadays. Brands are often using this tactic as part of their content marketing strategies. And for good reason. EBooks are perfect because they offer content marketers plenty of space to express a new point of view on a certain topic or gather data from multiple specialists and so on.

Flipsnack is a great ebook creator that marketers love. Building up a relevant email marketing list can be done easily. The potential customers will have to insert their email address in return for reading the entire contents of your marketing eBook. Great lead magnet tool, isn’t it?!


Instapage is a SaaS marketing solution for businesses of all sizes. The platform features six unique products you can use to drive more traffic to your website and improve conversion rates. The central tool is called Landing Pages. It enables you to create beautiful and responsive landing pages. The best thing about it is that you can do it without writing a single line of code.

The other SaaS solutions available

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