Anyone can simply have customers. You might have lots of them. Perhaps they’ll come and go and you’ll keep working at getting more customers to make more sales. But, what if there was a better, less expensive, and more effective way? It’s certainly no surprise that we’re about to tell you there is a better way…a much better way.
Yes, creating and encouraging brand advocates is the answer. But, you may be asking why and, more importantly, how? We’ll explore both, but first, let’s define it.Continue reading