“An hour of planning can save you ten hours of doing.” – Dale Carnegie
The formula for success on social media can seem like trying to pick the lottery’s winning numbers – impossible, with a dash of blind luck. What if you could predict some of the outcomes? The game becomes a lot easier, right?
One of the keys to success on social media is creating a well-thought-out social media content calendar process – another is executing it!
Having worked for a creative marketing agency, I understand the difficulty of creating a well-structured social media content calendar process. Waiting for approvals from your clients feels like rallying against Roger Federer at Wimbledon (his social media game is ace too). While cornering your colleague who still owes you that spellcheck is awkward at best.
So how do you become the Roger Federer of social media?
All it takes is a 3-step process to get the ultimate social media content calendar. But first, let’s see what you’ll learn about in this blog post.
Click the headings to jump ahead, or stick with me as we rally for serve.
A social media content calendar (or editorial calendar) is a tool that allows you to strategize all your upcoming social media content. It helps you manage the constant struggle to keep up with what content is going where, when, and why in the ever-expanding social media landscape. You don’t want to throw your well-crafted content at the wall and hope it sticks. Whether you’re B2B or B2C, a social media content calendar is your major key to success (cue DJ Khaled saying, “Another one!”).
Furthermore, the social media content calendar allows you to keep track of deadlines, create transparency for the marketing team, and helps you work in unison with the content creation team. Before you start, it’s imperative to nail down your social strategy. At Process Street, we’ve worked hard to create free templates that help you define this strategy and smash your social media goals and objectives.
But what is Process Street? Process Street is the simplest way to manage your teams’ processes and workflows!
Create process templates, run instances as checklists, assign your team, and track their progress from the one-screen dashboard to make all your recurring work fun, fast and faultless!
Examples of templates that we’ve created for social media are our social media content calendar process template and the social media report template checklist. Here are a few more of our 1,000+ free templates. Feel free to jump to a specific one by clicking on the relevant heading below. If not, keep on scrolling.
Why do I need a social media content calendar?
The answer comes down to four key components:
Plan for special days
As well as the obvious holidays like Christmas or Halloween, creating a calendar helps you find those niche days that align with your brand or client’s persona. You don’t want to miss posting that sweet Star Wars meme on May the 4th or forget to mention your company’s green initiatives on World Earth Day in April. Having specialized content ahead of time will save you all the stress last-minute rushes create!
A well-structured social media content calendar ensures that you keep a steady and consistent posting cadence. This cadence is especiallyContinue reading