Starting a blog for your business, products, and services is a great way to bring in a lot of traffic to your site. Having good high-quality content gets your visitors interested, but now you need to turn them from readers to leads.
Converting your traffic can be accomplished in various ways. For best results, it’s often best to use a subtle blend of multiple approaches instead of just one (without going over the top).
Check out the methods below to see some of the options that are on the table:
Lead magnets are options on your site or in your blog posts that offer an extra incentive to get your visitors to provide contact information. A downloadable white paper, subscription to your newsletter, or a message section that requires an email address are all examples of lead magnets.
For lead magnets to be effective, they have to offer something of genuine value. Comment sections may not seem useful in this sense, but someone who is leaving a comment or asking a question is a fully engaged person. They are expecting a response; thus, the need for further visits has been established.
Below are descriptions of various types of lead magnets like newsletters, webinars, and content upgrades. All of these types of interactions invite visitors back while giving you ways to keep in contact with them.
Remarketing is a way to have your product ads follow your visitors once they leave your site. When visitors move on to other sites, a service provider like AdRoll, ReTargeter, or Perfect Audience will “pixel” them, meaning they capture what items were looked at and will then show those product ads on the next few sites they visit.
Retargeting, or remarketing, relies on the quality of your product ads and how much you are willing to invest. This is not a free service, so make sure your ROI will be sufficiently high enough to warrant the expense.
This option is a great way to keep your products in potential customers’ views for longer but does have additional expenses to take into account.
A content upgrade builds on what you already have out there by adding an extra bonus. As marketing terminology goes this is a relatively new term, but it is based on years of strategy.
DIY and craft bloggers have been doing this for a while. They provide a good, well-written blog about a project filled with anecdotes and advice, then, partway through, they offer a .pdf file of the materials or a blueprint of the process that can be emailed right to them—instant engagement. The reader loved the story and got a bonus upgrade.
Content upgrades are not the same as discounts or promotions. They are additional bonus content, like checklists and webinars, that add value without cost.
Video is becoming more and more important for showcasing products and services. For example, Etsy and Amazon are both encouraging sellers to post short clips alongside product pictures to bring more attention.
While you may not want to use your webinars as mini commercials, they are great for showing a product in action as part of an informational video or a how-to guide. Creating webinars about topics related to your business or products is also a way to establish yourContinue reading