5 Key CRM Trends Influencing Remote Teams Today and Beyond

As the debate rages on about whether remote work is the “future of work” or not, here’s a fact for you: U.S. remote work has broad support from both executives and office workers alike. 

While 83% of the latter group wants to continue to work remotely at least one day a week, 55% of executives are fully prepared to meet these demands. 

However, very few companies set up the structures, expectations, and systems necessary to support remote teams. 

If you work with remote teams, you already know that issues like delayed communication, missed deadlines, dropping the ball on projects, and a general lack of accountability can seriously affect your company’s reputation.

Suddenly the quality of the work suffers, clients are unhappy, and remote work gets all the blame. 

In this article, you’ll learn how five emerging trends for CRMs in 2021 are the key to streamlining and perfecting remote work communication, productivity, and security. 

CRMs: Not Just for Customer-Facing Teams

We all learn better with an example, right?

So let’s look at the 1.1 billion dollar, 700-employee strong company that’s killing it in 2020 when it comes to remote work: 

InVision, a powerful design and workflow tool. 

You could say they have an unfair advantage when it comes to systems design — like a diverse talent pool of individuals whose bread and butter is to basically use design-thinking to improve their customers’ experience. And maybe you’re right. 

But InVision, like its brethren Automattic and Zapier, leaves nothing to chance. Part of their strategy is to get really granular with HR policies, stipends for coffee, flexible vacation time, annual allowances for work-related books, and more. 

The other part of their remote work secret sauce is just as important. The company employs a cloud-based architecture that supports a more holistic way of communicating — internally and when it comes to customer-facing teams. 

This is significant because 20% of remote workers say that experiencing difficulties with collaboration and communication is their most pressing struggle.

And that’s where a powerful CRM can make light work of this kind of heavy-duty systems, communications, and relationship management. 

5 Key CRM Trends Influencing Remote Teams in 2021

You may have also noticed that “loneliness” is the second-greatest struggle that remote workers face. The question is when you eliminate human interactions, how do you develop relationships?

The growth of CRMs points to the direction of the answer. 

In 2019 alone, the number of companies adopting CRMs for their teams grew from 56% to 74%. Clearly, the number of “believers” is growing. So what will this 74% of businesses find going forward? 

Primarily that the growth of CRM’s use and applicability means the industry is only just getting started. In 2020, you should be looking toward five key CRM trends that are paving the way for supported, secure remote teams in 2021. 

1. Vertical specific CRMs will call for specialists, not generalists

Even though many CRM platforms claim to be lightweight and adaptable enough to work across a variety of industries, 2021 will see a rise in vertical-specific CRMs. 

Part of the reason is users’ greater awareness of and familiarity with CRM platforms. Users are willing to try a few solutions until they find the CRM that works for them, so they’re aware that core functions remain the

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