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Nurul Mohd-Reza knows how to empathize with the customers she serves. Her work with marginalized groups as a college student, she says, helped prepare her for when the pandemic turned many of her customers’ businesses upside down last March.
Here she discusses what she’s learned after just 10 months in the industry and provides some advice for those looking to dive headfirst into something new.
Tell us a little bit about your career background. How did you get to where you are today?
I started working at Webroot back in January, so my time here hasn’t been long. For most of my collegiate career I worked in the Division of Student Affairs at CU Boulder, focusing specifically on leadership and development. I served as a student advisor to university officials and local businesses. And so, as time went on, I became very interested in the dynamic between people and business. From there, I knew I wanted to dive deeper into this realm but was unsure on how to get started. So after college I began working in healthcare operations.
I believe what got me interested in this career path was when I attended Denver Start Up Week, which was a phenomenal experience. It opened my eyes to the unfamiliar world of customer success. Seeing how companies used technology and data to proactively understand their customer persona, and on top of that, scale engagements to fit their customer’s needs was truly insane. I thought what better way of molding my interests than being on the front lines serving as an advocate between people and product.
And how did you land at Webroot specifically?
It’s a funny story. I had come across this position and halfway through filling out the application I thought I might not be well-equipped for the role, so I actually ended up not finishing the application. And then a recruiter reached out to me and said they were interested in starting a conversation. It was unconventional, but I’m very grateful she reached out because it gave me an opportunity to explain my transition and why I wanted to make that jump into tech.
From there, I ended up interviewing here at Webroot and it was a great experience overall. Being early on in my career, I knew I wanted to work in an environment that obviously fostered growth, professionally and personally. After speaking with my current boss, I was very optimistic about the trajectory of Webroot, as well as the vision for Customer Success and this team specifically.
What are your core responsibilities as a customer retention specialist?
I would say my time is split between two main responsibilities. My primary role is to oversee the renewal process for a subset of SMBC contracts projected for the quarter. On the other hand, we are a customer facing role. So handling business customer inquiries as they arise. This involves everything from advising customers on certain buying decisions to providing in-product guides.
However, we are starting to shift our focus on how to effectively connect with customers throughout their lifecycle. Previously, we’ve concentrated on the renewal period which is 90 days before expiration. Now, we’re starting to expand our scope and engage with customers to create those smoothContinue reading