When sending out strategic emails to your leads, better results come from more specific and personalized email content. This is where email list segmentation comes in to make sure you’re sending out content that each of your leads can find valuable.
If you’re not sure where to start with segmenting out your overall list, we’ve put together a guide full of 23 email list segmentation ideas to help.
Let’s get started!
What is Email List Segmentation?
Email list segmentation is the process of breaking up the leads on your email list using various factors or actions so that you can send even more targeted and personalized email content.
This can help increase email deliverability and ensure that your audience receives emails that actually interest them.
Why is Email List Segmentation Important?
There are many reasons why email list segmentation is important and should be considered an integral part of your email strategy.
In the list below, you’ll find the top five reasons that showcase exactly why you need to be segmenting your email lists and creating more personalized content.
Segmentation Saves Your Emails from the Spam Folder
You absolutely do not want your emails to end up in the spam folder, that’s why focusing on whatever you can do to improve your overall email deliverability is so important. And email segmentation can do that.
Sending irrelevant emails that your subscribers don’t care about will cause them to hit the spam button. However, segmenting your list will ensure more consistency and help send only relevant content to all your leads, regardless of their demographic.
Email Segmentation Helps Increase Open Rate
Breaking your email list into segments contributes to better deliverability, which, in turn, improves email open rates. However, segmentation can also get more of your emails opened as it helps you create email content that addresses the particular needs of your audience.
Targeted email marketing is an essential practice that helps lead to even more subscribers opening and reading your emails, and hopefully clicking through to your website and making a purchase.
Email Segmentation Helps Generate More Clicks
Once you’ve gotten your leads to open your emails, now it’s time to work on the content inside of the email, which should be heavily personalized to really resonate with your readers.
This, in turn, can lead to an uptick in the click-through rate, as your subscribers jump from your emails to your landing pages, no matter whether you’re leading them to a sales page, a blog post, a video, a podcast, or something else.
Just make sure your email copy is always on point so that you can further work to increase clicks and conversions.
Email Segmentation Helps Decrease Unsubscribes
Think about what makes people unsubscribe. People don’t want their email inboxes clogged up with boring email content that they don’t care about.
With email segmentation, you can tackle this issue easier because segmentation facilitates personalized content for a very specific group of people and helps focus your emails on their exact needs, struggles, and desires.
Email Segmentation Helps Ramp Up Conversions
What else comes with personalized emails that share content and information your subscribersContinue reading