So you want to start a YouTube channel. With over 30 million visitors a day and 46,000 years worth of content being watched every year (that’s right, years), it’s not hard to see what all the fuss is about.
It can all be a bit daunting at first – not knowing what videos to create, how to reach potential subscribers, what the hell the YouTube ‘algorithm’ is. We know a thing or two about how to start a successful YouTube channel, so here are our top tips on getting started!
Find your niche
The most important thing is to provide value. There are three main reasons people go to YouTube: advice, entertainment, or to learn something new. Ask yourself what you have to offer? Is there something unique you can do to make your videos stand out? Will it be entertaining? Play to your strengths, stay original and keep topics from getting too broad or your viewers will lose interest.
Understand your audience
Before you start creating your content, it’s important to understand who will be watching your videos. You want them to relate to your content as much as possible, and ultimately have them coming back for more. If you’re starting a gaming channel, it’s probably a good idea to do some research about what the average gamer is into (other than gaming, obviously). One way to do this is to look at other popular channels in your niche and figure out what makes their subscribers tick.
Keep them happy
It’s one thing to know your audience, it’s another to keep them coming back for more. An easy way to do this is to look at the videos you’ve made in the past. What are people saying in the comments? Which ones have had the most engagement (views, comments, likes, shares and watchtime)? Which ones are generating the most subscribers? Figure out the common theme about the best performing videos, and seek to replicate it (whilst still keeping your content fresh). Don’t be afraid to mix it up with something new, but pay attention to how your subscribers respond. If they’re not interested, cut your losses and move on.YouTube’s Creator Studio lets you see how videos are performing, where viewers are finding your videos, and a ton of other useful statistics that can help improve your channel.
What do you need to start a YouTube channel? Get some free video editing software
You’ll need something to edit your videos. Don’t worry if you don’t have a couple hundred dollars lying around to spend on pro software. HitFilm Express is used by over 4 million content creators, totally free, easy to learn and has pretty much all the features you need to start editing your YouTube videos. If you need some help getting started, there’s plenty of tutorials on the FXhome YouTube channel.
You’ll also need some image software to create video thumbnails and channel art. If you have access to some already, great! If not, GIMP is completely free, and perfect for beginners.
If you’re starting a PC gaming channel or need to record your PC screen for your videos we recommend OBS Studio, which is a free, open-source streaming/recording program that’s easy to use and easy to set up.
What equipment do I need?
If you have any money to spend, you should place priority on choosingContinue reading