7 Ways Automation Can Help Small Businesses Grow

Automation is an often-discussed topic these days, and you may initially think it is unnecessary or inappropriate for your small business. However, it can provide growth potential for your company, regardless of its size. Here are seven thought-provoking examples of what’s possible. 

1. Providing More Time for Rewarding, Value-Added Tasks

People who work for small businesses often wear many hats. This adaptability can help your company in some cases, but it may also mean that people do not have the opportunity to use their talents in ways that would benefit your business the most. 

Automated technologies can assist with duties ranging from data entry to organizing digitized information. Humans usually still factor into most of those jobs, but automation lets them save time. 

Thus, automation creates more time in someone’s schedule. This allows more chances for an employee to spend larger segments of their workday doing valuable tasks that strengthen the business and are fulfilling.

2. Handling Frequently Asked Questions

A 2019 study found that chatbots made customer response timeframes three times shorter than without that type of automation. Respondents also cited those improved metrics as the top cost-saving measure for their companies. 

Chatbots support small-business growth because those tools can answer the simple questions people pose that could drive profits. They include, “What are your opening hours?” and “Do you offer free shipping?” 

There is also usually an option for people to talk to humans if they prefer or if a question is too complicated for chatbots to handle. When bots take care of the repetitive, quickly answered queries, customer service teams can devote additional time to the more complex needs people have, which could improve loyalty. 

3. Improving Lead Nurturing Efforts

A customer relationship management (CRM) tool is excellent for helping a company grow and scale more easily because it lets all sales team members see what events happened with particular leads and current clients. That advantage helps everyone involved maximize their time by knowing how and when to engage with people for the best results. 

Plus, most of today’s CRM products work in the cloud. This allows sales team members to see the most up-to-date information from wherever they are and take the appropriate action. 

Automated elements of a CRM product can also simplify data collection efforts. For example, Nimble is a CRM solution that automatically combines your contact data with more than 200 social media and business app tools. The Nimble Prospector feature automatically displays company and contact details for a customer and your team’s complete communication history. 

4. Streamlining Invoice-Related Tasks

Generating and following up on invoices are two tasks that can become more time-consuming than they first seem. Even so, both of them are essential for helping businesses succeed because they relate to receiving payment for the goods and services delivered. 

Suppose you use automation for the accounts receivable duties at a company. A tool could reduce the time it takes to create and distribute invoices, thereby increasing the likelihood of prompt payments. If a customer generally places orders for the same products and amounts, automated features can speed the process of creating new invoices for every order by importing some data. 

Moreover, a tool could send automated messages to encourage early payments or provide them close to an invoice’s due date. Such helpful and

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