Why Does Every Small Business Need a CRM to Survive?

Small businesses need CRM to handle operational challenges. It will help you in organizing and building better relationships via contact management. 

As per studies, for every dollar you invest in CRM, it brings back $8.71. No wonder 46% of sales teams are using CRM software.

Before you start, here are some key CRM stats that you should know: 


So what exactly is a CRM? In essence, CRM software brings together all information from different departments throughout the company to give one, holistic view of each customer in real-time, thus simplifying interactions with existing and potential customers.

Here are 11 significant reasons why small business needs CRM to survive:

1. Organize your small business

As a small business owner, it’s difficult to manage all your company’s task management systems, emails, calendar systems, and more. Organizing all your information in one system can make it easier to manage and give you a bigger picture of your business. CRM can integrate all these activities into one system, making it easy for you to maintain and manage them. It will help you to discover new things about your business that you never knew before. 

2. Optimize your email marketing

According to statistics, email marketing usually brings you 4400% of ROI. And for every $40 spent, it can bring $44 of revenue.


CRM helps you run email marketing activities by:

Gathering and segmenting emails to organize targeted mail merging Sending personalized emails to several people at a time Saving email templates and sharing them with your team members Measuring how your email campaigns perform

Using CRM software will also keep your emails away from the spam folders of the recipients. 

Additionally, keep in mind that before you set up your email marketing campaign, ensure that you get the statistics on all the vital metrics that you are going to measure.

3. Manages your clients

CRM is also crucial for your business as it offers more visibility into your client base. It will help you think about different strategies that can help you formulate better plans and find new ideas for long-term productivity.

4. To ensure coordinated teamwork

You can easily integrate CRMs into your marketing strategy, support, HR, or even in managing your finance. CRM will help different teams to serve as an entity when it comes to customer relationships.

There are different interactions between your brand and customers’ relationship. Your marketing team may send “Special Offer” emails to your customers, and they may inquire for more details from their sales manager. In case some tech issues arise, the customer support team will help them out. 

If you have CRM software in place, it will record and show all the history. Plus, it ensures that customer experience with the brand remains consistent.

CRM brings all the members of the team, even when the employees are working remotely.

5. To increase sales performance

As per Salesforce stats, businesses that incorporated CRM into their work saw an increase in sales productivity by 34%. CRM can automatically fill the profiles of the customer with data, schedule mail outs, and save your time from monitoring your inbox 24/7. 

It can keep your program in order and takes care of your calendar. Sending out several emails and email templates can save you time. 

In short, CRM will give you more

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