Are your team’s assets getting stuck in endless, frustrating review cycles? Here are three tips to prevent your team from wasting time during the creative production review process.
The review stage of the creative production pipeline is critical for producing high-quality work: it gives your team the opportunity to refine, polish, and perfect each and every asset, and to make sure that those assets align with your team strategy.
Yet even under the best of circumstances, wrangling the right people to give the right feedback on the right versions of assets at the right times can be a challenge. Assets languish in seemingly never-ending review cycles as one round of revisions becomes five rounds of revisions; reviewers have trouble finding the latest versions, and, when they do, they give inconsistent, unclear feedback; deadlines start to slip.
Fortunately, these struggles are not inevitable: by creating an environment and work process in which your teammates are better empowered to give clear, actionable feedback, you will not only expedite your team’s creative review process, but also improve your team’s entire creative production workflow, from planning through launch.
Read on for three tips that will have your team conducting more efficient, effective reviews, and for a free creative production pipeline template:
Tip #1: centralize and consolidate with a single source of truth
A team member is most able to effectively execute on their responsibilities when they have all the necessary context. At any time, they should be able to answer questions like “What is the next step I need to take to move this forward?” and “How soon does this need to be completed?” If they don’t know, they should know exactly where they can go to find out—and they should have confidence that the information is as up-to-date as possible.
The best way to make this possible for your team is by creating one central location where all your team’s assets, metadata, resources, and documentation can live. In contrast, when there is no central single source of truth, team members have to trust that whatever version of an asset that they have buried in a one-off email or message is the definitive version—or they’ll have to spend additional time messaging other team members to get the confirmation that they need.
Every time information is transferred from one platform to another platform, there is an opportunity for information loss. With this in mind, the more of your workflow that you can consolidate onto a single platform, the more accurate, transparent, and powerful your workflow will be. For example, instead of doing your production planning on a spreadsheet and your asset review in a file storage service, you can do both your production planning and your asset review in the same central database.
Tip #2: avoid unnecessary revision cycles with standardized creative briefs
It might not be obvious, but one of the best ways to speed up the review process is actually by defining consistent, repeatable, and transparent workflows for the planning process, well before any assets are even created. If you can get everyone strategically aligned during the planning phase with high-quality, standardized creative briefs, then you’ll have fewer miscommunications during the review stage.
A good creative brief is one that contains all the relevant strategic context necessary to execute on an asset, andContinue reading