Dominated by issues surrounding the Covid-19 pandemic, this past year has been a challenging one, to say the least.
We’ve all endured massive worldwide restrictions, both national and local lockdowns and having to adapt to working from home—as a company we’ve been doing so since the first UK national lockdown happened mid-March (and still are).
But thankfully, this hasn’t stopped us working hard on our apps and putting our heads together (virtually) to think of ways we could help support our users and the wider creative community during these difficult times.
As 2020 draws to a close, we take a look back at some of the incredible things we have managed to achieve over the last 12 months, despite the pandemic.
Huge Affinity updates
Being a modern company, we found ourselves in a good position to react and adapt to the challenges of working from home, so thankfully, this didn’t hold us back pushing out some big updates. Most notably, Affinity 1.8, which brought eagerly-awaited IDML import to Affinity Publisher—this was a biggie and a real game-changer for those needing to migrate InDesign documents into the Affinity suite.
We were also thrilled to share that the recent 1.8.6 update for the macOS versions of our apps makes them fully compatible with Apple’s latest macOS update, Big Sur, and also optimised for M1—Apple’s newly-launched chip, specifically designed for the Mac.
Affinity apps are the first professional creative applications to offer native M1 support
Our developers were lucky enough to receive the DTK from Apple so we could prime all our apps for M1 before launch and get them up and running natively on the new hardware, making Affinity apps the first professional creative applications to offer native M1 support!
With our apps now primed for this transition, Mac customers with M1 can expect a faster, smoother and more responsive user experience than ever before.
90-day free trial and 50% discount on our apps
Back in March, as the UK went into national lockdown for the first time, we began to hear many stories from creatives who were struggling, with their jobs either being put on hold or cancelled entirely. As a developer of creative software, we felt it was our responsibility to offer the creative community as much support as possible during this difficult time, so we put three new measures in place aimed at helping students, photographers, designers, artists and other creatives affected by the Covid-19 pandemic.
The first was a new 90-day free trial of the Mac and Windows versions of the whole Affinity suite which were available to download until the end of May. The second was to offer a 50% discount for those who would rather buy and keep the apps on Mac, Windows PC and iPad, and the third was our 100 Days. 100 Commissions. initiative…
100 Days. 100 Commissions.
At the beginning of April, we pledged to engage 100 freelance creatives for work, spending the equivalent of our annual commissioning budget in just three months. The premise was a call for submissions from creative freelancers for artworks created in Affinity apps that we could consider for licensing or commissioning for our future marketing campaigns.
We had an incredible response and received many wonderful submissions—some of which we plan to use in the marketing of ourContinue reading