If you’re responsible for finding a CRM to either implement as your very first company CRM or to find the right one to switch to, we feel your pain. Looking for a new CRM is a time-consuming process, and it oftentimes starts with comparing the market leader to other products.
We have a lot of customers asking us about the differences between Nimble and Salesforce. This is why we created this honest and completely transparent Nimble vs Salesforce comparison guide.
Nimble vs Salesforce: What to Consider
Salesforce is the biggest CRM company in the world and is known for having all the bells and whistles. However, these bells and whistles come with a price tag.
Salesforce is more expensive ($35 per month per user) than Nimble ($25 per month per user) and many SMB CRMs on the market, but many smaller companies choose it anyway. Why? It’s a well-known and established CRM company and, as our CEO Jon Ferrara says: “Nobody has ever gotten fired for buying Salesforce.”
The fact is that it’s not for everybody. Choosing a CRM, like everything else, comes down to the specific needs of your company. I recently chatted with CRM consultant Craig M. Jamieson, who has been in sales since the late ’70s and has used a variety of CRMs as a salesperson as well as a sales manager. I asked Craig for his honest opinion on what type of companies might Salesforce be the best fit for and why some companies should consider going with Nimble instead.
“For enterprise-level companies who may have large teams, or who wish to integrate multiple departments and multiple applications, or who’s needs are so specific that they require high-level customizations, Salesforce would be an obvious CRM that would be worthy of consideration,” explains Craig.
“In my opinion, for small businesses with smaller teams or for solopreneurs, Salesforce may not be the best choice due to:
Acquisition, implementation, and maintenance costs A higher learning curve It has too many features that may be well-suited for large businesses, but may not be best suited for smaller businesses
In this case, a CRM like Nimble may be a perfect choice because:
It’s a fraction of the cost with minimal maintenance It’s easy to use and implement It has the largest majority of features that are necessary to increase your sales and your revenues.”
– Craig M. Jamieson (Managing Member/Owner of Adaptive Business Services)
Nimble vs Salesforce: How to Decide What’s Right for You?
Craig summarized some of the high-level things that companies have to consider when deciding between Nimble and Salesforce, but let’s discuss it in more detail.
Here are some reasons why you may want to consider choosing Salesforce over Nimble:
You have the budget for it and the majority of your sales reps are already trained on Salesforce from their previous jobs You are a bigger company and/or growing really fast and need a lot of customization You need robust reporting, sales forecasting, and analytics You want to be able to set up drip campaigns/sales cadence/time-based automated follow-ups You need advanced sales automation tools and want your CRM to track the interactions prospects have with your website, social media channels, and sales reps You require automated lead nurturing features and want the ability to send triggered messagesContinue reading