Setting goals is a foundational step of building your business. Business goals are the motivating force behind successful companies of all sizes. They keep your business moving forward, and without them, you can’t get from where you are now to where you want to be. While most people know the importance of setting goals, achieving them is the hard part.
Other than your business idea, having goals is an essential ingredient in your company’s success. A quick Google search will yield tons of results about goal setting and what the most effective methods are. While there are many goal setting strategies, what they all have in common are long term goals, short term goals, and a roadmap of how to get there.
In this post, we’ll discuss the top five tips on how to set and achieve your business goals for 2021.
1. Learn to set business goals properly
To set a goal, you must first learn proper goal setting. It seems obvious, right? Yet, this is the area where many entrepreneurs get stuck. Without thoughtfully created goals, you run the risk of spinning your wheels and burning out. It’s better to pause and take the time to create your goals rather than rushing into it just to say you did it.
The most well-known method of goal setting is SMART goals. The concept of SMART goals was coined in 1981 by a consultant named George T. Doran. Since then, it’s been used by countless executives and business owners to grow and transform their businesses systematically. To help you get started, here are examples of what SMART goals look like.
Specific: Vague goals won’t work. Be as specific as possible. A vague goal would be “grow my website traffic.” A specific goal would be “drive traffic to attract 500 unique visitors per month.” Measurable: Your goals should include milestones and metrics. An example of a measurable goal would be “produce two blog posts per week to increase website traffic at a rate of 10% per week.” Attainable: Make sure your goal is realistic. While it’s great to shoot for the stars, seeing results is what will ultimately keep you going. Big long-term goals should involve achievable, shorter-term goals within them, which allow you to see quick wins, keep motivation high, and momentum going. Relevant: Make sure your goal fits with your overall business plan and makes sense for you to go after. For example, you’ve determined that your website is an issue, and it needs to be rebuilt. However, when you look at the cost plus all of the time and resources it takes to build a website from scratch, it may not make sense for your overall business goals. Perhaps editing and optimizing your existing site would be more worthwhile. Time-Based: Your goal should be time-specific and deadline-oriented. Deadlines will allow you to work backward and see how much activity is needed daily to produce a result.
“Studies have shown the most important element of goal setting is not achieving every task exactly as you had imagined (or when), but putting in the work at the beginning to determine and outline your goal. This process of envisioning the steps to get where you want to be helps you define the right path early on, soContinue reading