The global Information Technology Industry is forecasted to reach revenues of $4.8 trillion by the end of the year 2020 according to IDC. The industry is as exciting to be part of as it is ridden with all sorts of challenges, big and small, including lack of skilled talent, cybersecurity issues, lack of agility, outsourcing risks, and more.
Being a technologically advanced unit, the IT segment employs several SaaS solutions to facilitate the working processes and increase efficiencies in recruitment, outsourcing, lead generation, and project management. This is when CRM for the IT industry comes into play working as an integrator of multiple processes, creating a synergy of communication between partners, colleagues, clients, and multiple disparate tools.
The technology industry is among the top economy segments globally @Deloitte
Are you an independent project manager? Software company owner? App developer working in an outsource? Cloud computing engineer on a freelance team?
Read on to find out how you can use CRM in the information technology sector to streamline your working routine and squeeze more in your day with Nimble’s insider tips.
Significance and Role of CRM in IT Maintaining top-level relations with existing customers
Among factors that drive business in 2021 the most significant aspect with the weight of 59% is picked up in existing customer business. This proves the value of customer relationship management as a concept.
CRM tools for software development companies help maintain close relationships that are omnichannel in nature, expanding over email, social media, and calendar. Nimble CRM is the social media-centered CRM that fully incorporates social media communication into the working flow, allowing to nurture strong bonds between parties.
Prospecting and Lead Generation on Steroids
Sales and marketing teams in the technology sector are the most tech-savvy bunch among marketing peers. This is why they know the importance of CRM for the technology industry.
In fact, reaching new customer segments is the second biggest driver of positive growth for IT in 2021 with 47%!
The best assistant when it comes to prospecting? The Nimble Prospector browser extension, which reduces manual work, allows you to pull extensive profile info from anywhere on the web and enrich profile data of partners and clients.
Driving Interdepartmental and Cross-Departmental Efficiencies
45% of the respondents marked improving operational efficiency as the aspect of driving growth in the tech industry in 2021.
Enhanced efficiencies are the main advantage of using CRM systems Nimble CRM users save 90 minutes a day when they start using the Customer Relationship management tool.
IT Sector Software Systems: Types, Features, and Top Tools
IT has several software solutions that help this complex multi-layered infrastructure function smoother for all: the team and the customers.
There are four main functional classes of SaaS tools for people involved in software development and other IT segments:
IT Management Software IT Project Management Software IT asset management software IT Service Software
Let’s view some of the functions and key features of these types of IT industry software solutions:
IT Management Software
Operating systems, mainframes, applications, databases are controlled and monitored with IT management software solutions.
Capacity management Inventory management Issue auditing License management Patch management Compliance management Remote access & control
Top IT management software tools:
IT Project Management Software
IT project management software allowsContinue reading