How to use Airtable integrations: an introduction

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An integrated software stack isn’t a luxury; it’s a simple, powerful necessity for building efficient workflows. Airtable can connect yours through integrations.

Good work starts with good communication—and that’s just as true for your apps and services as it is for people. In that sense, an integrated software stack is a key prerequisite for building efficient workflows.

We live in an era of useful, innovative software, so it’s no wonder that many organizations have increased the number of apps they use to help them accomplish even more. The tools you use every day—like Google Workspace, Salesforce, and Jira—are just a handful of the apps we lean on to stay productive at work. But jumping around between multiple apps can come at a cost to productivity.

Think about the time, for example, that you might spend updating a customer record in Salesforce, and then using a messaging or email tool to tell the rest of the account team about the update. Without a strategy to unify tools like those in your workflow, it’s easy to lose valuable time to repetitive tasks. And it’s hard to reap the full extent of your apps’ benefits.

Using Airtable, you can integrate your apps of choice to create a cohesive, unified workflow. That helps you keep your team focused on your work—not your tooling.

Using Airtable Apps and Automations, you can integrate many popular tools with Airtable. Your number of available integrations expands even more when you leverage popular integration platforms as a service (iPaaS) connectors. These iPaaS providers like Zapier, Workato, Integromat, Automate.io, and Parabola provide connective glue to establish effective communications between apps.

And when you want to build a more custom-tailored connection between your apps—like a workflow that involves complex connections and multiple actions across apps—the Airtable scripting app and API can make it possible.

If you can identify a repetitive task across your workflow, odds are that you can streamline it with an integration. Tasks like collecting key notifications into a single source, or syncing information across multiple tools can help connect your tool stack to create a cohesive, connected workflow. Let’s take a look at some popular apps and how you can integrate them with Airtable to boost productivity.

Below you’ll find some of the most common apps people use to get things done in combination with Airtable. And they’re just a subset of the integrations available. Through Airtable, you can establish native integrations with Airtable’s robust API, and built-in support for tools like Slack, Dropbox, Box, Gmail, and more. And using iPaaS connectors, you can connect to over 1000 other websites and apps.

For each app below, you’ll find common use cases, plus direct links to the integration services that can help you set them up. Many of these apps connect directly to Airtable, so you can set up your integration right away—even if you don’t already have a favorite integration platform.

Google Workspace

Connects natively to Airtable using: Airtable Automations
Connects to Airtable via iPaaS using: Zapier, Integromat, Workato

Google’s Workspace, previously known as G Suite, has become a staple in many companies’ workflows. Nearly every automation platform integrates with the apps in Google Workspace, like Gmail and Sheets, but some platforms can perform tasks in the Google Workspace Admin console, too (e.g. Workato). Automating the Google Workspace Admin console allows you to

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