eCommerce, or online stores, are already part of our daily lives now. All those small and local businesses that earlier considered online stores as something specific to large retail brands now are coming out of this mindset and embracing online marketplaces.
But since an increasing number of businesses are building their online stores, getting ahead of the competitive curve now depends not just on product offerings, but more on the shopping experience created by the stores.
How can you ensure a happy shopping experience for your online store customers? Well, before you hire an eCommerce development company, take a look at some of the most tested and tried tips known to be highly effective.
1. Prepare a Strategy that Works
Before you begin with the development of your eCommerce store you need to start with the basics. First of all, come up with a robust strategy and carry out good ground-work.
Prepare a business model, know about your inventory management needs, the shipping methods that you incorporate, the particular social media channels you need, and a strategy for SEO and digital marketing.
Besides these business and marketing attributes, you also need to prepare a strategy on the technical front in regard to the website development, selecting the right technology stack, a good hosting plan, a hosting service provider, and UI/UX design plan.
2. Know the Target Audience
To ensure success for your e-commerce store, the design elements, shopping experience attributes, and features must address the preferences and requirements of your target user audience. You need to know the following things:
What age group, gender, cultural background do most of your users fall into? What are the typical buying habits of your users in other competitor stores? What web store features do they like and dislike most? What are the devices and device platforms your target users use the most? What is the buying capacity and constraints common to your target users?
To come with clear answers to all these questions, you need to study competitor eCommerce stores, their social pages, and their audience. You can also carry our market analysis and social media survey to get clear answers to such questions. Remember, knowing your target audience is a strenuous and consuming process that in the long run can grow your eCommerce project in the right direction.
3. Choose a Perfect CMS Solution
You have plenty of CMS solutions available for building an eCommerce store, but not all of them can be an equal choice for every type and budget of eCommerce projects.
You can either go for a managed platform like Shopify that takes care of pretty much everything, including hosting and development, or you can hire dedicated developers and opt for a fully customized development with CMS platforms like Magento.
If you already have an established business website on WordPress, you can just opt for the Woocommerce plugin to turn it into a fully-fledged web store.
4. Mobile-first Development Approach
Now coming to the actual eCommerce development, you must remember that a mobile-first development approach is a must since most customers search and buy through their mobile devices now. For the future of eCommerce, mobile-first design is going to be a permanent fixture.
When it comes to mobile-first design and development, the most important thingsContinue reading