Exclusive Report: Did COVID-19 Sink Small Business Reputation?

For the past year, Thryv has analyzed more than 58,000 small businesses across America. Our goal was to better understand how small businesses were presenting themselves online. We also wanted to discover how they could improve important metrics, such as search results and customer sentiment. With their permission, we ran…Read More

Why Authenticity in Marketing Wins Every Time

To be authentic by definition, is to ensure that something is “Truly what it is said to be.” When dealing interpersonally with customers, it is clear that over-promising and under-delivering never ends well for any business. It erodes trust, destroys reputation and leaves the consumer feeling cheated. Yet in marketing,…Read More